”Writing for someone else is first and foremost about listening. The writer must understand in depth the thinking and purpose of the client. Whether the product is to be an article for a scholarly journal, an op-ed for a newspaper or online news site, a book, or a speech, success requires fostering a partnership of respect and trust.”Richard Diamond, WHWG senior director; lead writer for scientific and technical projects
A C-suite executive at a major global corporation retained White House Writers Group for assistance in promoting the company as an information technology leader.
Working closely with the client, we identified objectives and options, then recommended producing a business case study that described this executive’s innovative work. An accomplished scientist, the client wanted the study written with placement at a major journal of business scholarship in mind.
Working closely with the client, who retained the right of final approval, WHWG developed the article.
A top-rank scholarly journal of business associated with a top-rank business school accepted it, The article received lead placement in both the print and on-line editions. The university’s social media accounts featured it prominently -- more than any other article in that issue.
Because of this and other work we did with him, the senior executive became rightly known as a leading expert in the application of artificial intelligence and other advanced I.T. tools for addressing complex problems.