This will be a blog on current uses of strategic messaging. Most entries will run 200 words or fewer. But we thought that we would mark the re launch with an account of events that shaped the founders of the White House Writers Group and in which we participated.

Tonight (Sunday, January 29, 2010), as the opening act in the Grammys, Stefani Germanotta, also known as “Lady Gaga”, will sit at the piano with Reginald Kenneth Dwight, also known as Elton John. They will sing a duet. Corporate communicators facing public affairs challenges could learn a thing or two from this appearance.